Spy on the competition and download the keywords they use in their Pay-Per-Click Campaigns with KeyCompete.
KeyCompete is an online keyword research tool that identifies the keywords your competitors are using in their pay-per-click campaigns. KeyCompete also identifies the competition that is bidding on your keywords.
When I first read this on their sales page, I thought it was very interesting, but I was not really convinced that it was possible. I searched through message boards and forums for “keycompete” and found a blog post by super-affiliate Jeremy Shoemaker of Shoemoney.com where he posted several keyword lists generated from Keycompete.
This intrigued me, and I ended up signing up for a 1-day trial, which was $19.95. I thought it was a little steep, but it was worth the investment if KeyCompete actually did what it claimed.
I paid using Paypal, logged in, and noticed there was a search box where you can type either a domain name or a keyword. I did a search for a few of my own websites that I advertised using PPC, and KeyCompete actually gave me about 90% of the actual keywords I was using.
Discovering what keywords your competitors are using may be your best source of competitive advantage in online advertising. Advertisers with larger keyword lists win more traffic at a lower cost per visitor than their competition.
The difficulty in becoming a legitimate competitor in any space is the time consumed in building your initial keyword lists and growing them. KeyCompete's proprietary technology does this for you. KeyCompete allows you to download the keywords that are driving traffic to competing sites, instantly.
This impressed me a lot. I did a few more searches to see what Google was advertising on and it returned a list of a few thousand keywords.
KeyCompete has a simple “download” button where you can download any keyword list within 2 clicks. I ended up downloading a few hundred keyword lists the first day I signed up.
The next day I figured it was worth it, so I bought the year subscription for $299 (this was in 2006). This was a little steep, but since I do so much PPC marketing, I knew I had stumbled upon a gem.
With KeyCompete, there is no software to download. All of KeyCompete's search results are delivered in an online format with a web browser. Results are also available for download in Excel format and tab delimited format.
Boost your PPC ROI. Get your ads listed for the Right keywords
Over the next few weeks, I used KeyCompete non-stop, downloading hundreds of keyword lists in all sorts of niches. What I usually do is grab the keyword list of the top 25 competitors in a niche, combine them using the TXTcollector tool, and then edit the huge list of keywords manually (to weed out any keywords that I feel might not work).
I can basically take this keyword list and start using it immediately in my campaigns. Sometimes I even generate keyword lists of 10,000+ from KeyCompete and then just import them into Adwords Editor, and using the Keyword Grouper function, separate them all into highly niche Ad Groups. I create a few ads, and have a complete campaign ready to upload to Adwords in about 30 minutes or less.
How much does KeyCompete cost?
When you first visit the KeyCompete homepage, you may be under the impression that it is a free service. However, it is actually a subscription based service. Although you can perform a keyword or domain on KeyCompete for free, it doesn't actually give you any useful information.
When Keycompete first came out, I kept it a secret because it was so valuable and they didn’t seem to market themselves very well. But over the past year, they’ve gained a lot of exposure because a lot of the top super-affiliates have blogged about the tool.
Also, there’s some pretty cool functions available besides the basic search feature. The “Long-Tail” feature gives you a whole list of targeted keywords for any competitor. It basically combines and groups the niche keywords in various ways to produce this list.
The second feature I enjoy is the “watch list.” What this does is keep a watch for what keywords a competitor is adding or removing from their PPC campaign list. KeyCompete tracks the keywords on Adwords, Yahoo Search Marketing & Microsoft AdCenter.
So what exactly is included in the subscription and watch reports?
Subscription
This allows you to perform full research on domains and keywords. When you search for a keyword, KeyCompete shows you all of the domains that are bidding on that keyword. When you click on one of the domains listed, KeyCompete will show you all of the keywords that domain is bidding on. One of the best features of KeyCompete is that it allows you to easily download these keyword lists in an easy to use Excel spreadsheet.
Watch Report
KeyCompete actually offers two types of Watch Reports: Keyword and Domain.
Keyword Watch Report: "A Keyword Watch Report will show you all of the domains bidding on that keyword, what search engines they were found on, and what their rank was on that engine. The report will also show what domains are new, rising, falling or dropped from the results. New domains are those that were not in the previous index. Rising domains are those that have moved up in their rankings or established more coverage. Falling domains are just the opposite - dropping in ranking or in coverage. Dropped domains are those that no longer are found to be advertising for the keyword."
Domain Watch Report: "A Domain Watch Report will show you all of the keywords found for that domain, what search engines they were found on, and what their rank was on that engine. The report will also show what keywords are new, rising, falling or dropped from the results. New keywords are those that were not in the previous index. Rising keywords are those that have moved up in their rankings or established more coverage. Falling keywords are just the opposite - dropping in ranking or in coverage. Dropped keywords are those that no longer are found for the advertising domain."
In addition to the subscription and watch report, KeyCompete also offers a Competition Report. One of these reports can be purchased for $19.95, and according to the web site contains the following information:
The Ultimate Keyword Research Tool
A Competition Report is a report that KeyCompete has automatically compiled about a specific domain. Using the keywords for the chosen domain, KeyCompete will search for similar domains that are bidding on these same keywords and categorize them into Competition and Competition Plus. Competition Plus are competitors that share a high percentage of keywords. A Competition Report will also include all the keywords of your competitors that you may not be using in your search engine marketing campaigns.
Overall, if your company is engaging in PPC advertising, the information that KeyCompete provides will easily cover the $300 cost of a yearly subscription.
I highly recommend KeyCompete because no other tool saves me so much time and effort. The price is steep, but well worth it if you want to successful with PPC. In fact, I just renewed my yearly membership to KeyCompete a few weeks ago.
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